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Benefits of Owning a Hot, Memorable Website Domain Name To Represent Your Business Online
"Domains have and will continue to go up in value faster than any other commodity EVER known to man."
- Bill Gates, Microsoft Corp.
With thousands of new businesses going online by the week, Hot Domain Names are quickly becoming a scarce commodity. This is the Real Estate Property of the New Millennium and the time to lock in good, successful, memorable website names is now (while they're still affordable for a reasonable price).
Even if you already have your own website domain name, an easy way to get more visitors to your site is to own multiple domain names that contain descriptive words that describe your company's products and services. People find it much easier to remember a memorable phrase (or key words) then a less known company name or abbreviation that some businesses use for their website address.
You can use these additional domain names to "automatically transport" your potential customers back to your main website. Most of the successful businesses (your competitors ?) you hear and read about are already implementing this simple strategy to quickly increase their online traffic while boosting their profits.
Another simple way to increase your profits is to use multiple domain names to track your various online promotions. For example, let's assume you own a physical pet shop in the "real world" called "National Dog Sales & Supplies". You might go out and register the domain name "NDSAS.com" for your Internet website address because it's short, it's your company's abbreviations and it's easy to type in.
After running some expensive radio ads you notice that the traffic to your site doesn't seem to go up very much after the ads have been aired. After doing some surveys you discover the reason is that your potential customers are having a hard time remembering your website address by the time they get around to logging on to their computers.
A way to overcome this problem could be to invest in some additional domain names that are easier to remember. For instance, you might decide to purchase a memorable name like "DependableDogs.com" and have it redirect traffic back to your main website at "NDSAS.com". You could use an invisible counter on your "DependableDogs.com" page to track how effective your radio ad is pulling in visitors.
If you were to run multiple advertising campaigns at once, you could use additional domain names in the same fashion to track your TV, newspaper, and magazine ads as well - (not to mention the many ways you could also use this technique to track the effectiveness of your online advertising).
In addition to the reasons above, purchasing an easy-to-remember descriptive domain name also makes a wise investment in a valuable asset that should continue to grow in value for years to come.
Website Domain Names that end with ".com" are going for premium prices and here's one of the most important reasons why: Most people have become so accustomed to hearing the phrase "dot com", they automatically connect it with just about everyone's website address. They pretty much assume that ".com" should belong at the end of the websites they visit. (At least any successful, established company they might want to do business with.)
Make sure your website ends with ".com" or you could be sending your potential customers to your competition's website by mistake. Make the most of your advertising dollars. If your website name ends with ".net" or ".org" (or any of the newly released endings) and your customers forget this, they'll end up someplace else instead of the website address you mention in your ads.
Don't Forget
When You Have A Website Name
that is Easy to Remember,
Describes Your Business
and Ends With ".com",
It Will Pay Off For Years To Come. Your Website Name is a Valuable Asset
that Represents Your Business
To The Entire World. You Should Do Everything Possible
To Help Guarantee
Your Potential Customers Never Forget It!!!
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